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01/09/2020 | 3 MINUTOS DE LECTURA

Industry Leaders Grow Excited for 2021 FITMA Expo

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The Centro Citibanamex in Mexico City will host the first  International Technology and Manufacturing Expo - FITMA, June 22-24, 2021. This expo is planned to serve as Latin America’s premier biennial technology and manufacturing exhibition, with presentations of the latest innovations in machines, equipment and accessories for all industries in the metalworking sector.




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In a context of challenges and opportunities derived from the pandemic, the world economic scenario and the signing of the T-MEC, FITMA has generated high expectations for the industry in Mexico and the rest of Latin America. What do industry players think about FITMA?

Fátima Oyervides, Marketing Manager at Renishaw – “We believe that FITMA will be a very good opportunity to meet with clients and potential clients, who will be able to see our solutions, equipment and news live; be able to talk to them in person and resolve their doubts at that time. We know that FITMA has high expectations of all the people expected to attend. It's a very big event in Latin America, so we believe it will be a very good platform for this meeting with our customers.”

Markus Puntigam Business Development Manager Mexico and Central America at Hermle – “Our expectation as a manufacturer of specialized machine tools is that our key customers will visit us at this exhibition. Because FITMA is a trade show for all Latin America, customers will visit us not only from the areas near Mexico City, but from other parts of the region. As for the current economic situation, we also see a great impact. Our expectation is that the focus for us at this fair will not only be the machining of complex 5-axis parts, but also everything around automation.”

Polet Lopez, Marketing Manager at Mitutoyo – “We hope that FITMA can be a watershed for the industry's exhibitions in Mexico. We believe we need to encourage product exhibition sales activity once again due to the downturn in activities the pandemic caused. We are confident that FITMA will be a platform where we can once again be in touch with our customers and develop a win-win relationship with them. In addition, for us it is important that the event is at a Latin American level because we develop business in some areas such as Guatemala and Costa Rica, but we also have a presence in places like Brazil and Argentina.”

Carlos Rodríguez, National Sales Manager of Horn México – “One of our expectations for FITMA is to make our brand better known, because in Mexico we still have a way to go. The other expectation is to meet with customers, so we can be top-of-mind. The idea is to meet again with the market and try to get back on track after the pandemic issue took us all off course. One of the objectives we had for this year was to start working the markets of El Salvador, Guatemala and Costa Rica, but currently it is difficult to travel, so the idea of FITMA hosting attendees from Central and South America opens good expectations.”

Carlos Villalobos, Assistant Manager of Internal Sales and Marketing at Sumitomo Electric Hardmetal de México – “FITMA 2021 coincides with the company’s launch of new technology adapting to a digitally dynamic form of appreciation, a virtual reality accelerated by the events we are currently experiencing. In addition, we are dedicating our best efforts to ensure the health and safety of our employees and to fully maintain our supply chain in order to overcome unprecedented challenges and put our business back on a stable path to regain solid growth.”

FITMA is organized by Gardner Business Media with the support of the National Auto Parts Industry (INA), the Mexican Aerospace Industry Federation (FEMIA), the Mexican Mold and Die Manufacturing Association (AMMMT) and many other prestigious machine tool and manufacturing sector associations worldwide such as the Manufacturing Technology Association (AMT); the Korean Machine Tool Manufacturers Association (KOMMA); the Taiwan Machine Industry Association (TAMI); the Taiwan Machine Tool and Accessory Manufacturers Association (TMBA); the Japan Machine Tool Manufacturers Association (JMTBA); the Spanish Association of Machine Tool, Accessory, Component and Tool Manufacturers (AFM); and the Argentine Chamber of Machine Tools and Production Technologies (CARMAHE).


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